Endemol Beyond USA, one of the fastest-growing and award-winning digital networks of 2014, is part of the Endemol Shine Group. As a Premium Content Network, Endemol Beyond USA content is available across more than 20 platforms, with international hubs in the US, UK, Germany, France, Italy, and Spain, with plans to expand into Asia, Latin America, and Central & Eastern Europe. Endemol Beyond brings Endemol Shine Group’s creative power and experience to next generation media.
Michelle Phan is a digital pioneer, who has trail-blazed her way in the world of fashion and beauty on YouTube. One of the most watched talents in the digital space, she is an award-winning content creator. She’s also an entrepreneur who has launched several companies, a makeup line and a New York Times best-selling book.
Armando Christian Pérez, better known by his stage name Pitbull, burst on to the hip hop scene in 2004 with his debut album M.I.A.M.I. Now an international superstar and Grammy Award winner, Pitbull has partnered with Endemol beyond to produce a channel with all the latest behind the scenes of his music and life. Dále!
Andrew Michael “Andy” Milonakis is an American actor, writer, rapper and comedian. He is best known for creating and starring in “The Andy Milonakis Show” on MTV and MTV2. Formerly, Milonakis was a member of Three Loco, a rap group with artists Dirt Nasty and Riff Raff. Milonakis first started rapping on YouTube; his first song was called “The Andy Milonakis Rap”. Milonakis would use comedy as a means to cope with incessant bullying.
Comedienne Brittany Furlan posted her first Vine video back in January 2013. Now the #1 female Viner with over 7 million Vine followers, Brittany has signed with Endemol beyond to create new content for the beyondCOMEDY hub channel.
On March 31, 2015, Endemol beyond, in conjunction with digital beauty pioneer and entrepreneur Michelle Phan, launched ICON, a new lifestyle network for Millennials which covers such topic as beauty, fashion, travel and life advice, all with a positive spin! Featuring such talent as AnneorShine, Sonya Esman, CharismaStarTV, RAEview, and CloudyApples, ICON has over 400k Subscribers and over 26M lifetime views.
Twisting sports and gaming with a dash of irreverent comedy into a new guilty pleasure for millennial men, Smasher’s premium slate features successful international imports “Rule’m Sports” and “Legends of Gaming” from Endemol Beyond UK. The new U.S. versions respectively star digital luminaries Jesse Wellens (“PrankvsPrank”) and Toby Turner (“Tobuscus”), who combined have nearly 30 million YouTube subscribers.
This exciting new network will fuse the sexy edge of young Hollywood pop culture with the brash humor and relatability of digital stars. With a premium slate of original programming, Looksy will deliver trending news, memes, parodies, fan creations and the fierce fun of everything in “the now”.